Juliet Schor Born To Buy Book Summary - Preview — Born to Buy by Juliet B. Schor

Summary Born to Buy by Juliet Schor Juliet Schor’s book Born to Buy: The Commercialized Child and the New Consumer Culture discusses the manner in which companies have targeted kids as potential market for their products.

Born to Buy: The Commercialized Child and the New Consumer Culture - Juliet Schor - Google Books Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television.

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Juliet B. Schor's research has focused on the economics of work, spending, environment, and the consumer culture. She is the author of Born to Buy, The Overworked American, and The Overspent American. Schor is a professor of sociology at Boston College, a former member of the Harvard economics department, and a Guggenheim Fellowship recipient.

Born to Buy: The Commercialized Child and the New Consumer.

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In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.

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Drawing on her own survey research and unprecedented access to the advertising industry, New York Times bestselling author and leading cultural and economic authority Juliet Schor examines how a.

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Juliet Schor’s Storyline Juliet Schor’s personal trajectory and that of her work as a scholar of labor and consumer culture have intersected often and fruitfully. Born during the McCarthy era to parents whose politics were decidedly left of center, her father lost his position in the last year of his surgical residency at Maimonides.

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Born to Buy: The Commercialized Child and the New Consumer Cult - Ebook written by Juliet B. Schor. Read this book using Google Play Books app on your PC, android, iOS devices. Download for offline reading, highlight, bookmark or take notes while you read Born to Buy: The Commercialized Child and the New Consumer Cult.

Book Review: Born to Buy, by Juliet Schor.

Born to Buy: The Commercialized Child and the New Consumer.