Born to Buy: The Commercialized Child and the New Consumer.
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In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children. Like Barbara Ehrenreich's Nickel and Dimed, Mary Pipher's Reviving Ophelia, and Malcolm Gladwell's The Tipping Point, Born to Buy is a major contribution to our understanding of a contemporary trend and its effects on the culture.
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Drawing on her own survey research and unprecedented access to the advertising industry, New York Times bestselling author and leading cultural and economic authority Juliet Schor examines how a.
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Juliet Schor’s Storyline Juliet Schor’s personal trajectory and that of her work as a scholar of labor and consumer culture have intersected often and fruitfully. Born during the McCarthy era to parents whose politics were decidedly left of center, her father lost his position in the last year of his surgical residency at Maimonides.